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The role of the project manager is evolving rapidly. In a world driven by AI, real-time market insights, and continuous strategic pivots, project managers are increasingly becoming the new product managers. This session addresses the compelling question: “Why are project managers more essential than ever?” Learn how emerging technologies, combined with real-time external data, empower PMs to flexibly redefine project scopes, adapt dynamically to changing market conditions, and strategically align deliverables with evolving business objectives. Beyond technology, project managers uniquely provide ethical decision-making, stakeholder empathy, and human-centric integration of diverse requirements and leadership. Experience firsthand how ServiceNow SPM leverages AI and real-time external data to elevate the project manager’s role into strategic product leadership and ethical stakeholder advocacy.